XRF · Dongguan, China

Sourcing

What Is Actually Inside a Phone Case Quotation — and Which Line to Argue About

23 October 2026

Two suppliers quote USD 1.28 and USD 1.41 for the same TPU case and the same quantity. Neither number is wrong. They are not comparable, because a per-piece price is the last line of a six-line structure and most quotes only show one line.

This is what a phone case quotation actually contains, in the order the cost is built, and which of those lines is worth negotiating.

The six lines

#LineWhat it coversNegotiable?
1Unit price at quantityMaterial, cycle time, labour, overhead, marginYes, mainly via quantity and specification
2ToolingSteel, EDM, polishing, trial shotsYes — buy it or amortise it
3Sample and courierProto samples, colour chips, express freightPartly; usually credited against the order
4Printing plates / dielinePackaging artwork plates, cutting dieRarely; it is a third-party cost
5TestingHeavy metals, phthalates, SVHC, drop testNo — it is a lab invoice
6Freight and IncotermCarton cost, pallet build, sea or air, duty basisYes, by choosing the term

Line 1: what moves the unit price

On a moulded case the price is dominated by four things, in this order:

  1. Material and weight. TPU at 1.0 mm and TPU at 1.5 mm are the same polymer and different products. A 30-gram case and a 45-gram case do not price the same.
  2. Cavity count. A mould running 4 cavities per cycle spreads machine time over four parts. A mould running 1 cavity does not, and the per-piece price reflects it.
  3. Colour and surface. Natural TPU takes pigment easily. Soft-touch coatings, two-shot construction and matte-textured surfaces add operations, and operations are priced in time.
  4. Printing. A one-colour pad print is a pass. A four-colour plastisol print on a curved surface is four passes plus a cure plus a rejection rate.

When a buyer asks us to hit a target price, the honest answer is usually "at this thickness, in this colour, with this print, here is the floor" — not a discount on the same specification.

Line 2: tooling, bought or amortised

Tooling is quoted once and either paid up front or spread across the first order. Both are legitimate. What matters is that the quote states which, and that the ownership and hand-over terms are written down. The tooling ownership article covers the clauses.

The four lines that go missing

How to compare two quotes properly

Build a landed-cost sheet per 1,000 pieces, and force every quote into the same columns:

LineSupplier ASupplier B
Unit price × 1,0001,2801,410
Tooling (if new)—900
Bagging / retail packincluded+60
Carton cost+18included
Inland + port charges (FOB)+95+70
Freight to destination port+340+340
Duty at destination ratebuyerbuyer
Comparable total1,7332,780

In that example the cheaper unit price was also the cheaper landed cost — but only because the tooling was already cut. Reverse the tooling line and the ranking flips. The point is that the ranking has to be computed, not inferred from the per-piece number.

What a good quote looks like

Checklist: quantity tiers stated; material and wall thickness stated; colour reference stated; packaging described; tooling either included with a figure or explicitly nil; Incoterm named with a named place; validity period given; and the currency with the exchange-rate basis if the validity is longer than a month.

Where the argument actually pays

Nine times out of ten the productive conversation is not about the unit price. It is about the tier boundary: whether the order can be consolidated across colourways to reach the next volume step, or whether the packaging can move from a printed box to a printed sleeve. Those two changes typically move the landed cost more than a percentage point on the piece price. Our assortment planning article works through the quantity side of that.

Questions buyers actually ask

Why do two suppliers quote very different prices for the same case?

Almost always a specification difference: wall thickness, cavity count, print method, or whether packaging and cartons are inside the unit price. Force both quotes into the same landed-cost columns before deciding anything.

Should tooling be paid up front or amortised?

Up front is cleaner if you expect to keep the tool and move it later. Amortised is cheaper on day one but becomes expensive if volumes fall short. Whichever you choose, put ownership in writing.

Is a quote valid for a whole year?

Rarely in plastics, because resin prices move. Thirty to ninety days is typical, and a longer validity usually carries an exchange-rate or resin-index clause.

Working on a first order? Send the models, quantities and destination country and we will quote against the terms described here — MOQ, tooling and Incoterm in one sheet.
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